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On Air: Federal News Network
How to win government contracts
Lisa Dezzutti and Monica Parham from Market Connections talk about what contractors can do to raise their profiles in the federal market. August 27, 2012
August 27, 2012 — This week on “Amtower Off Center”, host Mark Amtower interviews Market Connections CEO Lisa Dezzutti and Marketing Director Monica Parham on issues regarding contractors getting in front of government decision makers.
Topics include:
- the role of thought leadership in marketing to the federal government
- thought leadership tools like white papers, blogs, webinars, podcasts and video
- vendor case studies
- how Market Connections has leveraged social media, especially Linkedin
- 2012 Government Contractor study
- 2012 Federal Media & Marketing Study
- 2011 Public Sector Social Media Study
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Amtower Off Center
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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