FederalNewsRadio.com - Purpose of Comments statement Click to show

Hubbard Radio, LLC encourages site users to express their opinions by posting comments. Our goal is to maintain a civil dialogue in which readers feel comfortable. At times, the comment boards following articles, blog posts and other content can descend to personal attacks. Please do not engage in such behavior here. We encourage your thoughtful comments which:

  • Have a positive and constructive tone
  • Are on topic, clear and to-the-point
  • Are respectful toward others and their opinions

Hubbard Radio, LLC reserves the right to remove comments which do not conform to these criteria.

You are reading comments on the story:

New marketing chief helps USPS practice what it preaches

Nagisa Manabe hasn't spent her entire career with the Postal Service but, after just six short months, she's making her presence known. Under her direction, the agency has committed to spending 15-20 percent of its marketing dollars on direct mail — the same amount it recommends to its own customers. Her goal — getting the Postal Service out of the red through the development of new innovative products and the use of effective marketing techniques. The new chief marketing and sales officer brings with her a career's worth of experience from the private sector — including jobs with powerhouse companies like Coca-Cola, Campbell's Soup and the liquor industry.

  • 3
       

  • Reply Abuse Vote
    It's about time!
    Archie
    Someone has the knowledge & ambition(outside those turtles that feed off the top-the-upper management) & guts to think outside the box for a change! Maybe-just-maybe their are others whom can help her reverse the downward spiral???? Remember upper management: when the boat sinks you all will get wet...unless you confiscated all the life rafts before hand???
    { "Agree":"1","Funny":"1","Insightful":"1","Disagree":"-1","Offensive":"-1","Troll":"-1" }
  • Reply Abuse Vote
    Little late however!
    employee
    With postal manglement agreeing to the bill passed in the Senate to end Saturday delivery which is 17% of the PO's revenue, all to save 3% of its budget. What makes you feel that this movement is anything but a rate give away promotion on bulk mailings?
    { "Agree":"1","Funny":"1","Insightful":"1","Disagree":"-1","Offensive":"-1","Troll":"-1" }
  • Reply Abuse Vote
    Good to see!
    MaryAnnParshall
    Good to see USPS embracing direct mail - the staple that has helped keep them in business. Here's a great "How-To" article we published about how to save on your marketing budget with bulk mail: http://blog.premierdatadirect.com/blog/bid/242162/New-to-Direct-Mail-How-to-Get-Started-with-Bulk-Mail
    { "Agree":"1","Funny":"1","Insightful":"1","Disagree":"-1","Offensive":"-1","Troll":"-1" }
  • { "Agree":"1","Funny":"1","Insightful":"1","Disagree":"-1","Offensive":"-1","Troll":"-1" }