All Things Channel!

ImmixGroup's Allan Rubin and Skip Liesegang will talk about how their company is helping channel participants do more business with government. July 30, 2012(En...

July 30, 2012 — This week on “Amtower Off Centter”, host Mark Amtower interviews Allan Rubin, vice president of Marketing and Skip Liesegang, vice president of the Government Channels Division at ImmixGroup.

Topics include:

  • how the channel is changing
  • how and why manfacturers should select channel partners
  • the role of Immix and “master” resellers/distributors
  • marketing methods that work in B2G
  • the role of content in demand generation
  • the Government Channel Leadership Council

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