Shows & Panels
- Accelerate and Streamline for Better Customer Service
- Ask the CIO
- The Big Data Dilemma
- Carrying On with Continuity of Operations
- Client Virtualization Solutions
- Data Protection in a Virtual World
- Expert Voices
- Federal Executive Forum
- Federal IT Challenge
- Federal Tech Talk
- Feds in the Cloud
- Health IT: A Policy Change Agent
- Improving Healthcare Outcomes through IT Policy
- IT Innovation in the New Era of Government
- Making Dollars And Sense Out of Data Center Consolidation
- Navigating the Private Cloud
- One Step to the Cloud, Two Steps Toward Innovation
- Path to FDCCI Compliance
- Take Command of Your Mobility Initiative
Shows & Panels
Search Tags: marketing
This week host Mark Amtower interviews best-seller and marketing guru David Meerman Scott on trends in social media and his new book "NewsJacking."
October 29, 2012(Encore presentation December 10, 2012)
Nagisa Manabe hasn't spent her entire career with the Postal Service but, after just six short months, she's making her presence known. Under her direction, the agency has committed to spending 15-20 percent of its marketing dollars on direct mail — the same amount it recommends to its own customers. Her goal — getting the Postal Service out of the red through the development of new innovative products and the use of effective marketing techniques. The new chief marketing and sales officer brings with her a career's worth of experience from the private sector — including jobs with powerhouse companies like Coca-Cola, Campbell's Soup and the liquor industry.
ImmixGroup's Allan Rubin and Skip Liesegang will talk about how their company is helping channel participants do more business with government.
July 30, 2012(Encore presentation December 17, 2012)
Tags: GSA schedules , SEWP , channel , VAR , reseller , immixGroup , Allan Rubin , Skip Liesegang , Government Channel Leadership Council , Amtower Off Center , Mark Amtower , acquisition , contracting
Rep. Rick Boucher, D-Va., is drafting legislation that would require sites and companies seeking to collect location information about you to first provide provide disclosures and ask permission.
Partner and Vice President
Booz and Company
October 12th, 2009
Allen Federal president Larry Allen joins host Mark Amtower to talk a wide range of government procurement issues.
September 19, 2011(Encore presentation October 24, 2011)
Tags: contracting , acquisition , procurement , Larry Allen , Allen Federal , OFPP , GAO , acquisition reform , business development , Joe Biden , spending cuts , FY 2011 budget , FY 2012 budget , continuing resolution , Mark Amtower , Amtower Off Center
The New York Times reports on U.S. diplomats' efforts to market U.S. items, such as jets, to foreign countries, revealed by the WikiLeaks cables.
Ann Handley, chief content officer of MarketingProfs, joins host Mark Amtower for a look at the roles of content and content distribution.
March 21, 2011
Mark Amtower, host of "Amtower Off-Center" and federal government marketing expert joins Francis Rose with advice for small business