Search Tags:  marketing

Marketing in the social media age

This week host Mark Amtower interviews best-seller and marketing guru David Meerman Scott on trends in social media and his new book "NewsJacking."
October 29, 2012(Encore presentation December 10, 2012)

Tags: David Meerman Scott , Mark Amtower , Amtower Off Center , Newsjacking , Vimeo , social media

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New marketing chief helps USPS practice what it preaches

Nagisa Manabe hasn't spent her entire career with the Postal Service but, after just six short months, she's making her presence known. Under her direction, the agency has committed to spending 15-20 percent of its marketing dollars on direct mail — the same amount it recommends to its own customers. Her goal — getting the Postal Service out of the red through the development of new innovative products and the use of effective marketing techniques. The new chief marketing and sales officer brings with her a career's worth of experience from the private sector — including jobs with powerhouse companies like Coca-Cola, Campbell's Soup and the liquor industry.

Tags: Nagisa Manabe , USPS , Agency of the Month , Julia Ziegler , innovation , Metro Post , exclusive

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Nagisa Manabe

Tags: Nagisa Manabe , USPS , Agency of the Month

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All Things Channel!

ImmixGroup's Allan Rubin and Skip Liesegang will talk about how their company is helping channel participants do more business with government.
July 30, 2012(Encore presentation December 17, 2012)

Tags: GSA schedules , SEWP , channel , VAR , reseller , immixGroup , Allan Rubin , Skip Liesegang , Government Channel Leadership Council , Amtower Off Center , Mark Amtower , acquisition , contracting

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Marketers can target you by your smartphone's location

Rep. Rick Boucher, D-Va., is drafting legislation that would require sites and companies seeking to collect location information about you to first provide provide disclosures and ask permission.

Tags: Rick Boucher , cell phone , smartphones , technology , Colleen Kelleher

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Marketing and Corporate Education for the Federal Contractor

Ed Landry
Partner and Vice President
Booz and Company
October 12th, 2009

Tags: contracting , Amtower , ROI , Strategy and business , advertising , market analysis , corporate education , Distance Learning , corporate training

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Acquisition reform and more

Allen Federal president Larry Allen joins host Mark Amtower to talk a wide range of government procurement issues.
September 19, 2011(Encore presentation October 24, 2011)

Tags: contracting , acquisition , procurement , Larry Allen , Allen Federal , OFPP , GAO , acquisition reform , business development , Joe Biden , spending cuts , FY 2011 budget , FY 2012 budget , continuing resolution , Mark Amtower , Amtower Off Center

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WikiLeaks reveal marketing as part of diplomacy

The New York Times reports on U.S. diplomats' efforts to market U.S. items, such as jets, to foreign countries, revealed by the WikiLeaks cables.

Tags: DoD Report , WikiLeaks , State , diplomacy , cables , secrecy , transparency , Saudi Arabia , Turkey , NASA , Dorobek Insider

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Where should all that content go?

Ann Handley, chief content officer of MarketingProfs, joins host Mark Amtower for a look at the roles of content and content distribution.
March 21, 2011

Tags: Ann Handley , MarketingProfs , Mark Amtower , management , Amtower Off Center

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Sucessfull contracting has roots in planning, relationships

Mark Amtower, host of "Amtower Off-Center" and federal government marketing expert joins Francis Rose with advice for small business

Tags: In Depth , Francis Rose , Mark Amtower , contracting

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