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6:49 am, July 24, 2014

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Search Tags:  marketing

Is your agency getting the most out of its social media efforts?

Is your agency getting as much value out of its social media efforts as it could be? A new report offers tips for agencies looking to take advantage of the data that can be mined from Twitter, Facebook and other social media outlets.

Tags: social media , workforce , management , IBM , technology , Ines Mergel , Stephanie Wasko , Federal Drive

Tuesday - 06/24/2014, 02:41pm EDT
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How to sell like a superstar

Author John Jantsch will talk about his new book: "Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar".
May 26, 2014

Tags: acquisition , contracting , federal market , Duct Tape Marketing , John Jantsch , Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar , Mark Amtower , Amtower Off Center

Monday - 05/26/2014, 09:54pm EDT
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The concept of content

Lee Frederiksen, managing partner of Hinge will discuss how content marketing works.
October 28, 2013

Tags: acquisition , contracting , content management , content sharing , Lee Frederiksen , content , thought leadership , webinars , white papers , LinkedIn , branding , Mark Amtower , Amtower Off Center , Hinge

Monday - 10/28/2013, 09:58pm EDT
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The concept of content

Lee Frederiksen, managing partner of Hinge will discuss how content marketing works.
September 9, 2013

Tags: acquisition , contracting , content management , content sharing , Lee Frederiksen , content , thought leadership , webinars , white papers , LinkedIn , branding , Mark Amtower , Amtower Off Center , Hinge

Friday - 09/06/2013, 09:58pm EDT
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The new rules of marketing and PR

Author David Meerman Scott will talk about the latest edition of his book: "The New Rules of Marketing and PR".
August 6, 2013

Tags: acquistion , contracting , David Meerman Scott , New Rules for Marketing , social media , Facebook , LinkedIn , Google+ , Newsjacking , marketing to the government , Mark Amtower , Amtower Off Center

Tuesday - 08/06/2013, 10:24pm EDT
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The new rules of marketing and PR

Author David Meerman Scott will talk about the latest edition of his book: "The New Rules of Marketing and PR".
July 1, 2013

Tags: acquisition , contracting , David Meerman Scott , New Rules for Marketing , social media , Facebook , LinkedIn , Google+ , Newsjacking , marketing to the government , Mark Amtower , Amtower Off Center

Monday - 07/01/2013, 10:24pm EDT
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The evolution of marketing

Author Guy Kawasaki joins host Mark Amtower to talk about how marketing has changed over the years.
June 17, 2013

Tags: acquisition , contracting , marketing to the government , Guy Kawasaki , What the Plus , Google+ , LinkedIn , Facebook , APE , Mark Amtower , Amtower Off Center

Monday - 06/17/2013, 10:56pm EDT
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Marketing in the social media age

This week host Mark Amtower interviews best-seller and marketing guru David Meerman Scott on trends in social media and his new book "NewsJacking."
October 29, 2012(Encore presentation December 10, 2012)

Tags: David Meerman Scott , Mark Amtower , Amtower Off Center , Newsjacking , Vimeo , social media

Monday - 10/29/2012, 04:29am EDT
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New marketing chief helps USPS practice what it preaches

Nagisa Manabe hasn't spent her entire career with the Postal Service but, after just six short months, she's making her presence known. Under her direction, the agency has committed to spending 15-20 percent of its marketing dollars on direct mail the same amount it recommends to its own customers. Her goal getting the Postal Service out of the red through the development of new innovative products and the use of effective marketing techniques. The new chief marketing and sales officer brings with her a career's worth of experience from the private sector including jobs with powerhouse companies like Coca-Cola, Campbell's Soup and the liquor industry.

Tags: Nagisa Manabe , USPS , Agency of the Month , Julia Ziegler , innovation , Metro Post , exclusive

Wednesday - 11/14/2012, 03:10am EST
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Nagisa Manabe

Tags: Nagisa Manabe , USPS , Agency of the Month

Monday - 11/12/2012, 04:14pm EST
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