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Search Tags:  Tom Chavez

New icon allows 'opting out' of online tracking

In an effort to self-regulate, advertisers have created the "Advertising Option" icon, also called the "forward i." It will give people the ability to stop advertisers from tracking them online.

Tags: advertising , Jeff Chester , Federal Trade Commission , online advertising , forward i , Evan Haning

Wednesday - 10/06/2010, 02:17pm EDT