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New marketing chief helps USPS practice what it preaches

Nagisa Manabe hasn't spent her entire career with the Postal Service but, after just six short months, she's making her presence known. Under her direction, the agency has committed to spending 15-20 percent of its marketing dollars on direct mail the same amount it recommends to its own customers. Her goal getting the Postal Service out of the red through the development of new innovative products and the use of effective marketing techniques. The new chief marketing and sales officer brings with her a career's worth of experience from the private sector including jobs with powerhouse companies like Coca-Cola, Campbell's Soup and the liquor industry.

Tags: USPS , marketing , Agency of the Month , Julia Ziegler , innovation , Metro Post , exclusive

Wednesday - 11/14/2012, 03:10am EST
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Nagisa Manabe

Tags: USPS , marketing , Agency of the Month

Monday - 11/12/2012, 04:14pm EST