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New marketing chief helps USPS practice what it preaches

Nagisa Manabe hasn't spent her entire career with the Postal Service but, after just six short months, she's making her presence known. Under her direction, the agency has committed to spending 15-20 percent of its marketing dollars on direct mail — the same amount it recommends to its own customers. Her goal — getting the Postal Service out of the red through the development of new innovative products and the use of effective marketing techniques. The new chief marketing and sales officer brings with her a career's worth of experience from the private sector — including jobs with powerhouse companies like Coca-Cola, Campbell's Soup and the liquor industry.

Tags: Nagisa Manabe , USPS , marketing , Agency of the Month , Julia Ziegler , innovation , exclusive

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Postmaster General urges quick action in lame duck session

Postmaster General Patrick Donahoe says his number one priority is seeing legislation passed in the upcoming lame-duck session of Congress that will help the U.S. Postal Service get out of debt. In an exclusive interview with Federal News Radio, Donahoe details the latest on the agency's financial situation, buyouts, the consolidation of mail processing centers, and its plan to cut window hours at half of its post offices across the country.

Tags: USPS , budget , retirement , POSTPlan , Congress , buyouts , Patrick Donahoe , postal reform , mail processing centers , exclusive , Julia Ziegler

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