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Social media's leadership challenges

Quy Huy and Andrew Shipilov of business school INSEAD write in the Harvard Business Review that their studies found that social media use and community development should come from within an organization and not outsourced.

Tags: Quy Huy , Andrew Shipilov , Harvard Business Review , social media , Management , technology , Must Reads , Dorobek Insider

Monday - 11/01/2010, 01:35pm EDT