Amtower interviews guests Matthew Arozian of ENC Marketing and Joan Daly of Daly Associates, and the topic is the state of marketing and advertising in the government market. With the bailout possibly leading to lower civilian agency budgets and a new administration coming in, many changes are on the immediate horizon and these changes will impact how and where marketing dollars are spent. Amtower and guests all agree that spending smart marketing dollars when the market is down always helps the companies doing the spending. The question then becomes where to spend the money. Discussed are space advertising, PR, event selection and much more.