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Content (marketing) is king!
Joe Pulizzi, founder and executive director of the Content Marketing Institute, will discuss how to use content marketing to generate more business for your com...
June 16, 2014 — This week on “Amtower Off Center”, host Mark Amtower interviews business best-seller Joe Pulizzi, founder and executive director of the Content Marketing Institute.
Topics include:
- the founding of the Content Marketing Institute
- how content marketing has been around for over 100 years
- Pulizzi’s new book, “Epic Content Marketing”
- the various forms of B2B content
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Amtower Off Center
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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