AfterCollege measures agency's popularity among students

Wednesday - 3/23/2011, 3:15pm EDT

Brian Heifferon, co-founder, AfterCollege

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A new tool can show you how popular your workplace is among college students and recent grads. It's called the Employer Popularity Index (see below) from a company called AfterCollege.

For the past two months, the firm has been collecting information from college students and recent grads about where they want to work. A number of federal agencies and contractors made the list, including FBI, CIA and NASA.

Brian Heifferon, an AfterCollege co-founder and the chief operating officer, said some of the data is showing "some pretty fun, counterintuitive insights."

For example, the CIA is a popular agency among students at the University of California at Berkeley, above some of the technology companies of Silicon Valley, Heifferon said.

The idea behind AfterCollege is give this data to employers so they can "recruit smarter," he said. The information can be broken down by the students' class, major and location, he added.

"If agencies or the employer doesn't know where their brand is really strong, we want this to help them do it," Heifferon said.

AfterCollege works with more than 2,300 universities nationwide, with access to 2.3 million students, Heifferon said. The compiled by AfterCollege shows "real-time preferences" at all levels of university, from freshman to graduate students, he said.

RELATED LINK

Popular Government Agencies - New Tool Measures Employer Brand on College Campuses (GovLoop)