DorobekInsider: The liner notes: Why blog — or Web 2.0 — anyway?

Monday - 12/7/2009, 10:44am EST

On Monday, I am part of an event focused on the use of Web 2.0 in the government market hosted by government marketing guru Mark Amtower titled, Social Networking for B2G: Who’s Doing What, Why and How Can It Create a Fuller Pipeline for your Company in 2010. Specifically, I’m on a panel talking about blogging with Debbie Weil and Mark Drapeau. Other topics through the day include Twitter and Amtower favorite LinkedIn.

As I said, they have me scheduled to talk about blogging — and I guess it is because I’ve been doing it for a long time now, at least for this market and in terms of this market. I started blogging at Federal Computer Week more than four years ago… that blog has now morphed into theDorobekInsider. And more than a 17 months ago, I wrote a post headlined, Some tips to bloggers. I’ll amplify on it here… and alter some because, as we know, 17 months is near a lifetime in the Web 2.0 world… even the gov 2.0 world… And in January, even before theDorobekInsider moved to FederalNewsRadio.com, I wrote: Why blog? And welcome to another government CIO blogger: GSA’s Casey Coleman.

So in preparation for the Amtower event, I’ll just review the ‘why blog’ question… and then update some of my tips… and I’d love to hear your take on them.

First — why blogs?

Blogs have been around for awhile — at least I don’t have to explain what a blog is anymore.

They seem so simple, but from a journalistic standpoint, what an absolute revolution — putting publishing into the hands of… anybody… everybody. Absolutely remarkable.

But blogs also fit into the Dorobek definition of Web 2.0 — these are tools that enable information sharing. We have always understood that information is power, but what we are learning is that the real power of information comes when that information is shared. Blogs are one way to broaden that conversation. And in the government space, we have seen that with Rob Carey, the CIO at the Department of the Navy, the first government CIO to blog… Linda Cureton, now the NASA CIO, who is a regular blogger… and GSA CIO Casey Coleman, who has both a private blog within GSA and a public blog titled, Around the Corner : Innovation in the Business of Government: A GSA Blog. We spoke to Coleman on Federal News Radio 1500 AM’s Daily Debrief with Chris Dorobek and Amy Morris about the blog and why she does it.

In fact, Cureton wrote a very thoughtful blog post about blogging… and that spurred me to invite her to chat about it on Federal News Radio 1500 AM. Cureton clearly uses her blog as a way of thinking about issues in a very public — and very transparent — way. Again — my definition of Web 2.0: These are merely tools that tap into the theory that all of us are smarter then each of us individually. They tap into the theory that information is power — and that shared information becomes exponentially more valuable when it is shared. So Cureton thinks about issues and problems — and decisions that might otherwise seem out of the blue are suddenly clear… there can be buy-in… and it makes our decisions very human. Transparency and accountability — and, I would argue, leadership — require courage. It takes intestinal fortitude to step out and make your ideas very public. People can disagree — and there is still the ‘got ya’ culture out there. So I give these leaders a lot of credit. Carey and Cureton and Coleman are demonstrating that this tool can be an important part of leadership.

So I think blogs are an important step towards transparency and tapping into the wisdom of the crowds.