Shows & Panels
- The 2014 Big Picture on Cyber Security
- AFCEA Answers
- Ask the CIO
- Connected Government
- Consolidating Mission-critical Systems
- Constituent Servicing
- The Data Privacy Imperative: Safeguarding Sensitive Data
- Eliminating the Pitfalls: Steps to Virtualization in Government
- Federal Executive Forum
- Federal Tech Talk
- Government Cloud Brokerage: Who, What, When, Where, Why?
- Government Mobility
- The Intersection: Where Technology Meets Transformation
- Maximizing ROI Through Data Center Consolidation
- Mobile Device Management
- The Modern Federal Threat Landscape
- Moving to the Cloud. What's the best approach for me
- Navigating Tough Choices in Government Cloud Computing
- Satellite Communications: Acquiring SATCOM in Tight Times
- Transformative Technology: Desktop Virtualization in Government
- Understanding the Intersection of Customer Service and Security in the Cloud
Shows & Panels
Monday - Friday, 4-7 p.m.
In Depth with Francis Rose features daily interviews with top government executives and contractors. Listen live from 4 to 7 p.m. or download his archived interviews below.
Sucessfull contracting has roots in planning, relationships
Thursday - 2/10/2011, 4:43pm EST
Worse, immediately assailing new contact with with potentially unwanted missives on your products and expertise will do more to drive away their business, no help it grow.
"That's not how you build relationships, by annoying people," Amtower said. Amtower spoke with Francis Rose on In Depth about the challenges that small business face in growing their government clientele, especially in the current economic climate. While planning for their growth, companies should start by analyzing their place in the market.
"Strategic planning is still going to play a huge role, but understanding where you fit, and what technologies or what products are going to be in the mix over the next 12 to 60 months, that's key," Amtower said.
Determine very carefully what your niche is, and then look at the pecking order in that niche; where do you fit with your competition, and how can you migrate up?
That migration will only happen, Amtower said, when businesses take the time to cultivate relationships with current and potential customers, and grow their clientele.
"I don't care if you're a one person or a one thousand or 10,000 people company, anybody can do this, but most people won't," Amtower said