Shows & Panels
- The 2014 Big Picture on Cyber Security
- AFCEA Answers
- Ask the CIO
- Building the Hybrid Cloud
- Connected Government: How to Build and Procure Network Services for the Future
- Continuing Diagnostics and Mitigation: Discussion of Progress and Next Steps
- Federal Executive Forum
- Federal Tech Talk
- The Future of Government Data Centers
- The Future of IT: How CIOs Can Enable the Service-Oriented Enterprise
- Government Perspectives on Mobility and the Cloud
- The Intersection: Where Technology Meets Transformation
- Maximizing ROI Through Data Center Consolidation
- Mitigating Insider Threats in Virtual & Cloud Environments
- Modern Mission Critical Series
- Moving to the Cloud. What's the best approach for me
- Navigating Tough Choices in Government Cloud Computing
- The New Generation of Database
- Reimagining the Next Generation of Government
- Satellite Communications: Acquiring SATCOM in Tight Times
- Targeting Advanced Threats: Proven Methods from Detection through Remediation
- Transformative Technology: Desktop Virtualization in Government
- The Truth About IT Opex and Software Defined Networking
- Value of Health IT
- Air Traffic Management Transformation Report
- Cloud First Report
- General Dynamics IT Enterprise Center
- Gov Cloud Minute
- Government in Technology Series
- Homeland Security Cybersecurity Market Report
- National Cybersecurity Awareness Month
- Technology Insights
- The Cyber Security Report
- The Next Generation Cyber Security Experts
Shows & Panels
Monday - Friday, 4-7 p.m.
In Depth with Francis Rose features daily interviews with top government executives and contractors. Listen live from 4 to 7 p.m. or download his archived interviews below.
Corporate responsibility beyond the giant checks
Monday - 11/15/2010, 3:34pm EST
Such "grip and grin" images can be seen as disingenuous, Kiernan said in an interview with In Depth with Francis Rose.
Instead, companies with employees who volunteer their time for community events are creating relationships with community members and helping the image of the corporation as a "good neighbor," Kiernan said.
"If you look at a perception of a corporation as being cruel and calculating and somewhat callous and only profit-oriented, this softens that particular image because there is more than the bottom line," he said.
Companies should be careful about how they highlight the outreach work and not be seen as self-serving. People are discerning, and in fact, advertising in general has become "more genuine," relying more on testimonials, Kiernan said.
The best way to spread the word about a company's corporate responsibility is through word of mouth, Kiernan said.
"That message has much more credibility and validity than any advertisement or marketing campaign you can put on," he said. "People touch people."
Community involvement also has the effect of boosting employee morale, Kiernan added. Through an info-net or intranet, employees can find out about each other's community work. This sort of internal advertising encourages others to get involved as well, he said.
Kiernan said an internship program is another way to spread the message of the company's good deeds. Interns may work elsewhere after the internship, but they become "disciples, not only of your product or service, but they go out and they talk about the experience they had and the kind of people who work for your company."