All Things Channel!

Monday - 7/30/2012, 10:59pm EDT

Allan Rubin & Skip Liesegang, ImmixGroup

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July 30, 2012 -- This week on "Amtower Off Centter", host Mark Amtower interviews Allan Rubin, vice president of Marketing and Skip Liesegang, vice president of the Government Channels Division at ImmixGroup.

Topics include:

  • how the channel is changing
  • how and why manfacturers should select channel partners
  • the role of Immix and "master" resellers/distributors
  • marketing methods that work in B2G
  • the role of content in demand generation
  • the Government Channel Leadership Council
Tags: GSA schedules, SEWP, channel, VAR, reseller, immixGroup, Allan Rubin, Skip Liesegang, marketing, Government Channel Leadership Council, Amtower Off Center, Mark Amtower, acquisition, contracting