All about the publishing company HappyAbout

Monday - 7/26/2010, 2:12pm EDT

!AMTOWER_07-26-2010.mp3

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Amtower interviews Mitchell Levy, CEO of publish-on-demand company HappyAbout.

Topics discussed include: publishing on demand, how to use books as a marketing tool and differentiator, using content and books for developing a thought leadership platform and more.

Several examples of HappyAbout successes were presented, including Jason Alba's "I'm on LinkedIn, Now What?", Liz Goodgold's "Red Fire Branding", and several titles from HappyAbout's "42 Rules" series.

HappyAbout has also developed an iPhone app for it's THINKaha, series, books comprised of 140 tweets.