Lessons in marketing from the Grateful Dead

Monday - 7/19/2010, 3:16pm EDT

July 19, 2010 -- Amtower interviews business best seller David Meerman Scott about his new book, The Marketing Lessons from the Grateful Dead. (The book is co-authored w/ Brian Halligan of HubSpot.)

Yes, you read that right, the Grateful Dead!

David and Brioan are long-time DeadHeads and they share the industry shaking lessons from the iconic rock band.

To encourage fans to become fanatics, the Dead encourage the taping and sharing of live concerts (remember Napster?).

The Grateful Dead were the most popular touring band for three decades. Find out why and how you can use their tactics in the first interview with DMS on this book.