Tips for marketing your federal business

Monday - 4/26/2010, 12:00pm EDT

!AMTOWER_03-29-2010.mp3

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Encore Presentation, Originally aired March 29, 2010 -- Amtower interviews federal marketing and sales consultant Fred Diamond, president of Diamond Marketing.

Topics discussed include lead generation programs, developing customer and vendor relationships, selecting and fully utilizing events, interruption marketing versus informational marketing, radio ads, using social media for marketing, defining results for marketing programs on the front end, and building programs to deliver the results.