Leveraging social media for corporate growth

Monday - 7/13/2009, 10:48am EDT

Paul Gillin
Consultant, speaker, blogger
Paul Gillin Communications
July 13th, 2009

Amtower & guest Paul Gillin discuss Gillin's book, The New Influencers and The Secrets of Social Media Marketing. Gillin, a columnist for BtoB magazine and popular speaker and consultant, discusses various aspects of leveraging social media for corporate growth. Among the topics discussed are mapping out a corporate social media strategy, picking which tools are most germane for that strategy, and developing content for each platform.