All things LinkedIn

Chuck Brooks, vice president for DHS at Xerox, and Lee Frederikson, managing director of Hinge Marketing, will discuss how to leverage LinkedIn at your agency o...

September 1, 2014 — This week on “Amtower Off Center”, host Mark Amtower is joined by Chuck Brooks, VP for DHS at Xerox, and Lee Frederiksen, managing director of Hinge Marketing, for a wide ranging discussion on leveraging LinkedIn.

Topics include:

  • results from Hinge studies on top B2B social networks (LinkedIn is #1)
  • how Lee and Chuck each use LinkedIn to position themselves and their respective companies as industry leaders
  • key elements for anyone seeking to use LinkedIn
  • the value of sharing 3rd party info on LinkedIn as well as your own content
  • the value that LinkedIn provides the B2B community

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