Marketing to the government during tough times

Monday - 4/1/2013, 10:26pm EDT

Lisa Dezzutti, CEO, Market Connections

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April 1, 2013 -- This week on "Amtower Off Center, host Mark Amtower interviews Lisa Dezutti, CEO of Market Connections.

Topics include:

  • cost effective marketing for small business
  • traditional marketing methods (events, DM, PR, space ads)
  • web 2.0 marketing (video, podcasts, webinars)
  • the trend towards social networking and the adoption of social networking by Feds, especially LinkedIn