Marketing to the federal government

Lisa Dezzutti and Monica Mayk of Market Connections join host Mark Amtower to discuss the top challenges that contractors face in marketing to the federal gover...

May 4, 2015 — This week on “Amtower Off Center”, host Mark Amtower interview Lisa Dezzutti and Monica Mayk of MarketConnections, on the changing landscape of marketing to the government.

Topics include:

  • the top marketing challenge- finding and reaching decision makers
  • what media are best for contractors to reach and influence Feds
  • the disconnect between what feds want to see and what marketing materials contractors produce
  • how shrinking Federal budgets impact marketing
  • the rise of content marketing and which content delivery tools have the most impact

Copyright © 2024 Federal News Network. All rights reserved. This website is not intended for users located within the European Economic Area.