The new rules of marketing and PR

Tuesday - 8/6/2013, 10:24pm EDT

Author David Meerment Scott

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August 6, 2013 -- This week on "Amtower Off Center", host Mark Amtower interviews best selling social media author and speaker David Meerman Scott regarding the newly released 4th edition of The New Rules of Marketing and PR.

Pre-publication on Amazon is already a best-seller.

Topics discussed include:

  • how social media has changed publishing and PR
  • how the social mediascape has changed since the first edition in 2007
  • how any person or company can leverage social media to get your story out and promote your products and services
  • "newsjacking" - how to get your comments into mainstream news coverage
  • the power of visual communications
  • Facebook, LinkedIn, Google+