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ImmixGroup's Allan Rubin and Skip Liesegang will talk about how their company is helping channel participants do more business with government. July 30, 2012(En...
July 30, 2012 — This week on “Amtower Off Centter”, host Mark Amtower interviews Allan Rubin, vice president of Marketing and Skip Liesegang, vice president of the Government Channels Division at ImmixGroup.
Topics include:
- how the channel is changing
- how and why manfacturers should select channel partners
- the role of Immix and “master” resellers/distributors
- marketing methods that work in B2G
- the role of content in demand generation
- the Government Channel Leadership Council
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