Shows & Panels
- The 2014 Big Picture on Cyber Security
- AFCEA Answers
- Ask the CIO
- Connected Government
- Consolidating Mission-critical Systems
- Constituent Servicing
- Continuous Monitoring: Tools and Techniques for Trustworthy Government IT
- The Data Privacy Imperative: Safeguarding Sensitive Data
- Eliminating the Pitfalls: Steps to Virtualization in Government
- Federal Executive Forum
- Federal Tech Talk
- Government Cloud Brokerage: Who, What, When, Where, Why?
- Government Mobility
- Mission-critical Apps in the Cloud
- Mobile Device Management
- The Modern Federal Threat Landscape
- The Path from Legacy Systems
- Understanding the Intersection of Customer Service and Security in the Cloud
Shows & Panels
Adobe unveils new technology to insert video ads
Thursday - 11/15/2012, 1:56pm EST
NEW YORK (AP) - Adobe Systems Inc. has added new tools to insert advertisements into online video content.
The new tools are part of Project Primetime, Adobe's service for distributing video on computers, smartphones and other Internet-connected devices. A new ad-insertion tool called MediaWeaver "mirrors broadcast TV" in the way it inserts ads into programming, Adobe said Thursday.
For broadcasters and other content providers, that's an improvement from the way a lot of online ads work now _ concentrated at the start of the programming, or repeated over and over. MediaWeaver can get the latest ads inserted into video, whether it's live, recorded or played back on demand.
Adobe said the service lets content providers target and track their audience, too, depending on what information they already have on them.
Another offering, called Primetime Media Player, helps content providers offer a "more robust viewing experience on desktops and mobile devices within apps," the company said in a blog post. To do this, it lets devices load videos faster, offers closed-captioning and works with Adobe's SiteCatalyst advertising and marketing analytics service to analyze customers' viewing habits.
Adobe's blog post: http://adobe.ly/PWQieO
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)