Shows & Panels
- Accelerate and Streamline for Better Customer Service
- Ask the CIO
- The Big Data Dilemma
- Carrying On with Continuity of Operations
- Client Virtualization Solutions
- Data Protection in a Virtual World
- Expert Voices
- Federal Executive Forum
- Federal IT Challenge
- Federal Tech Talk
- Feds in the Cloud
- Health IT: A Policy Change Agent
- Improving Healthcare Outcomes through IT Policy
- IT Innovation in the New Era of Government
- Making Dollars And Sense Out of Data Center Consolidation
- Navigating the Private Cloud
- One Step to the Cloud, Two Steps Toward Innovation
- Path to FDCCI Compliance
- Take Command of Your Mobility Initiative
Shows & Panels
Adobe unveils new technology to insert video ads
Thursday - 11/15/2012, 1:56pm EST
NEW YORK (AP) - Adobe Systems Inc. has added new tools to insert advertisements into online video content.
The new tools are part of Project Primetime, Adobe's service for distributing video on computers, smartphones and other Internet-connected devices. A new ad-insertion tool called MediaWeaver "mirrors broadcast TV" in the way it inserts ads into programming, Adobe said Thursday.
For broadcasters and other content providers, that's an improvement from the way a lot of online ads work now _ concentrated at the start of the programming, or repeated over and over. MediaWeaver can get the latest ads inserted into video, whether it's live, recorded or played back on demand.
Adobe said the service lets content providers target and track their audience, too, depending on what information they already have on them.
Another offering, called Primetime Media Player, helps content providers offer a "more robust viewing experience on desktops and mobile devices within apps," the company said in a blog post. To do this, it lets devices load videos faster, offers closed-captioning and works with Adobe's SiteCatalyst advertising and marketing analytics service to analyze customers' viewing habits.
Adobe's blog post: http://adobe.ly/PWQieO
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)