Adidas posts loss on weaker Reebok prospects

Thursday - 3/7/2013, 9:18am EST

FRANKFURT, Germany (AP) -- Sports gear maker Adidas AG lost EUR273 million ($356 million) in the fourth quarter as it wrote down the value of its weakening Reebok brand. But it said sales and earnings would increase this year and raised its dividend payments.

Adidas shares rose after Thursday's announcement, trading 3.7 percent higher at EUR74.32 in morning trading in Europe.

The company, based in Herzogenaurach, Germany, said it took a goodwill impairment of EUR265 million at the end of last year. It said the loss was "mainly caused because of adjusted growth assumptions for the Reebok brand, especially in North America, Latin America and Brazil."

The net loss compared to a profit of EUR1 million for the same quarter in the previous year. Sales rose 4 percent to EUR3.37 billion.

The company said sales revenue in Western Europe fell 4 percent adjusted for exchange rate swings, as the year-earlier figure was boosted by sales ahead of the Euro 2012 soccer tournament and the 2012 London Olympics.

Adidas expects sales this year to increase in the mid-single digit percentage rate, and earnings per share to rise more strongly, to between EUR4.25 and EUR4.40, compared with EUR2.52 for last year.

The company said management would propose a 2012 dividend payment of EUR1.35 per share at the annual shareholders' meeting May 8, an increase over the EUR1.00 per share paid for 2011.

For the full year, net income fell 14 percent to EUR526 million from EUR613 million in 2011. Group sales increased 12 percent to EUR14.88 billion.

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