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Shows & Panels
News Summary: Toyota Camry drawing younger buyers
Tuesday - 8/14/2012, 6:12pm EDT
(AP) - WHO'S NO. 1: Sales of Toyota's Camry, the top-selling car in America, are up almost 40 percent through July, and the Camry has a 60,000-car lead over its closest competitors, the Honda Accord and Nissan Altima.
THE REASON: Toyota's sales were artificially low last year because its factories were slowed by a March earthquake and tsunami in Japan. The company couldn't build enough cars to supply dealers. But a new trend is emerging. Toyota says the Camry is attracting younger buyers. The average age of a buyer now is between 51 and 52, about nine years younger than last year. A sport version is mainly what's brining younger buyers in.
THE FUTURE: The Camry faces tough competition. New models from Nissan, Honda, Ford, Chevrolet and others are coming.
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)