CMS uses text alerts to promote Medicaid enrollment

The Centers for Medicare and Medicaid Services plans to partner with the nationwide Text4Baby text messaging service to try and make sure newborns are enrolled in health care coverage. The service already provides prenatal health information to expectant mothers, tied to their due dates. CMS now plans to use the program to alert those same moms about the availability of health coverage under Medicaid and the Childrens' Health Insurance Program. Those messages will go out to about 184,000 users.