Importance of web analytics

Tuesday - 10/19/2010, 5:12pm EDT

Phil Kemelor, SEMphonic

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October 19, 2010 -- When it comes to web analytics, federal program managers should have the same tools available to evaluate websites as their commercial colleagues.

Over the summer, the Office of Management and Budget changed some of the policies surrounding federal websites.

Can you use the "baked in" analytics of sites like YouTube? What are the implications of M-10-22 and M-10-23 for you?

Phil Kemelor of SEMphonic shares his knowledge about the activity taking place on your federal website.

Host John Gilroy discusses the issues of persistent cookies, private information, data collecting, and new security policies.

Kemelor has also written a related blog on this topic.