How real-time marketing can help your business

Monday - 1/3/2011, 1:33pm EST

David Meerman Scott, author, Real-Time Marketing & PR

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January 3, 2011 -- Host Mark Amtower interviews best-selling business author and Web 2.0 guru David Meerman Scott regarding Mr. Scott's latest book, Real-Time Marketing & PR (Wiley).

Topics covered include why real-time marketing and PR is important, how to leverage it to your company's advantage, how to overcome C-level resistance in using Web 2.0 PR tools, and what the best tools are: video, blogs, social networks, e-books, podcasts, Web radio and more.

Examples of how companies and government organizations use these tools are discussed during the show.