Understanding advanced analytics

Tuesday - 10/22/2013, 8:29pm EDT

Karen Terrell, SAS Institute

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October 22, 2013 -- In the mid 1970's two professors in a small North Carolina college had some insights on how to understand complex data sets.

Nobody would have predicted that company with humble roots could grow to have sales of $2.87 billion dollars by 2012.

Karen Terrell leads the $100 million federal business for the SAS Institute.

Studies show that the SAS Institute has a 36.2% share of the analytics market, which is significant because of the proliferation of big data.

Terrell talks about what to do with all the big data, and during the interview, she puts analytics in perspective.

In the initial decades, users were delighted just to derive trends from past data collections.

With the advent of the Internet and cloud computing, users now expect past trends and want to be able to predict what will happen in the future, predictive analytics.

Not only that, but today's users want to be able to share that information quickly with others.

The federal government can take advantage of analytics when they look for fraud and abuse.

Advances in visual analytics enable key decision makers to assist citizens in areas as wide ranging as weather and finance.