Content (marketing) is king!

Monday - 6/16/2014, 9:06pm EDT

Joe Pulizzi, executive director, Content Marketing Institute

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June 16, 2014 -- This week on "Amtower Off Center", host Mark Amtower interviews business best-seller Joe Pulizzi, founder and executive director of the Content Marketing Institute.

Topics include:

  • the founding of the Content Marketing Institute
  • how content marketing has been around for over 100 years
  • Pulizzi's new book, "Epic Content Marketing"
  • the various forms of B2B content