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Marketing to the government during tough times
Lisa Dezzutti, CEO of Market Connections, joins host Mark Amtower, to discuss how to generate business for your company when budgets are tight. April 1, 2013
April 1, 2013 — This week on “Amtower Off Center, host Mark Amtower interviews Lisa Dezutti, CEO of Market Connections.
Topics include:
- cost effective marketing for small business
- traditional marketing methods (events, DM, PR, space ads)
- web 2.0 marketing (video, podcasts, webinars)
- the trend towards social networking and the adoption of social networking by Feds, especially LinkedIn
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Amtower Off Center
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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