Social media redefines who is boss

Thursday - 10/14/2010, 5:21pm EDT

The rise of the use of Facebook and other social media has been a great marketing tool for many agencies.

But, The Wall Street Journal asks: "Could their impact be even more profound, shifting for ever the traditional hierarchical organization of business?"

Use of the technology has been driven from "the bottom up," according to the article and estblished skills and talents may no longer be required.

Collaborative tools are a way for employees to shine who might otherwise be ignored.

This story is part of our daily DorobekINSIDER Must Reads. Be sure to check out the full list of stories.