Amtower Off-Center

The new rules of sales and service

Author and marketing strategist David Meerman Scott joins host Mark Amtower to discuss his two recent books. September 15, 2014

Mark Amtower

September 15, 2014 10:22 pm

< a min read

wfedstaff | April 17, 2015 7:48 pm

September 15, 22014 — This week on “Amtower Off Center”, host Mark Amtower welcomes back business best-seller David Meerman Scott, who discusses two recent books: “Marketing the Moon”, and “The New Rules of Sales and Service”.

Topics discussed:

Marketing the Moon- the range of marketing & PR activities behind the 1960s Apollo program, from Kennedy’s “going to the moon” speech through the moon landing
The New Rules of Sales & Service: how successful companies are leveraging Web 2.0 tools and social networking to grow their businesses faster
Consultative selling vs “old style” selling
storytelling and content to develop credibility- “educate and inform”
responding in real time