Marketing in the social media age
Monday - 10/29/2012, 4:29am EDT
David Meerman Scott, author, NewsJacking
October 29, 2012 — This week on Amtower Off-Center, host Mark Amtower interviews best-seller and marketing guru David Meerman Scott on trends in social media and his new book NewsJacking.
Other topics discussed include:
- the new tools of online marketing
- skills needed to succeed in online marketing and newsjacking
- the need to have a "real time" mindset if you wish to newsjack
- how to interject your views on breaking news (how to newsjack)
- venues used to get on the radar of mainstream media
- and much more
