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Marketing in the social media age
This week host Mark Amtower interviews best-seller and marketing guru David Meerman Scott on trends in social media and his new book "NewsJacking." October 29, ...
October 29, 2012 — This week on Amtower Off-Center, host Mark Amtower interviews best-seller and marketing guru David Meerman Scott on trends in social media and his new book NewsJacking.
Other topics discussed include:
- the new tools of online marketing
- skills needed to succeed in online marketing and newsjacking
- the need to have a “real time” mindset if you wish to newsjack
- how to interject your views on breaking news (how to newsjack)
- venues used to get on the radar of mainstream media
- and much more
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Amtower Off Center
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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