Marketing in the social media age

Monday - 10/29/2012, 4:29am EDT

David Meerman Scott, author, NewsJacking

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October 29, 2012 — This week on Amtower Off-Center, host Mark Amtower interviews best-seller and marketing guru David Meerman Scott on trends in social media and his new book NewsJacking.

Other topics discussed include:

  • the new tools of online marketing
  • skills needed to succeed in online marketing and newsjacking
  • the need to have a "real time" mindset if you wish to newsjack
  • how to interject your views on breaking news (how to newsjack)
  • venues used to get on the radar of mainstream media
  • and much more